Kylie Cooke’s dressed New Zealand’s brightest young things, like contestants of New Zealand’s Next Top Model and X Factor; curated magazines, editorials shoots, and now directs fashion at Remix Magazine. Her visual talents extend far beyond her fashion as a passion though. With a house filled with colourful kitczh and quintessential New Zealand you can tell she loves colour. Kylie let us creep inside her closet in her West Auckland home.
Colourful Kylie Cooke
Kylie: I’ve been a freelance Fashion Stylist working across Fashion, Film and TV for the last 12 years. My work is varied which suits me well – I’m a Gemini and can bore easily so I thrive on the variety.
I think ultimately a good outfit is more about the wearer than the actual garments. I’m a firm believer in the mantra “It’s not what your wear, it’s how you wear it.” I think it’s safe to say my personal style is a mixed bag. I enjoy a good mash up of prints and patterns and have a strong attraction to colour and voluminous silhouettes.
Right from the beginning, from deciding on the concept to casting, location scouting and then the sourcing I like to be very organised and well prepared. I spend a lot of time marinating on ideas and researching prior to a shoot. When I’m sourcing I’ll have specific pieces in mind that I’m looking for. Once on set I’ll have combinations in mind that I’ve considered, but usually I prefer to style looks on the day and in situ. That way the process happens organically and allows freedom and space for collaboration between myself, the model, make-up artist and photographer.
When I’m doing Editorial work my goal is to produce fresh and interesting collaborative work that I can be proud of. Working on TVC’s and ad campaigns it’s all about delivering a look that best suits or represents the product/ brand I’m working with.
I live in the West Auckland suburb of Te Atatu South, because it’s close to both the City and the west coast beaches and there are still affordable unaltered modernist houses on the market.
I don’t drink coffee but I love a matcha latte from the Little Bird Unbakery
My husband and I did a roadie around the East Cape of the North Island. We camped on the beach at Waipero Bay and ate the best homemade paua (abalone) fritters from Te Puia Springs Shop. So deliciously simple, this part of the country is truly magical and untouched.